Pennsylvania Women's Campaign Communication

A Content Analysis of Brochures from 1996 State Assembly Races

Abstract

This paper examines campaign communication of women who ran for the Pennsylvania State Assembly in 1996. The statements made in their campaign brochures were content analyzed to see if messages in thiis medium were similar to those identified in the literature about female candidates' television advertising. Specifically the issues, traits, and attacks mentioned in the brochures were examined. Differences between incumbents and challengers, winners and losers, and Democrats, Republicans, and Independents were also examined.